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<rss version="2.0"><channel><title>Waymark Insights</title><link>https://waymarkbrands.com/blog/</link><description>Market entry, distribution and cross-border operations from Waymark.</description><language>en</language><item><title>How to expand your brand into Europe: the practical starting point</title><link>https://waymarkbrands.com/blog/how-to-expand-your-brand-into-europe/</link><description>A straightforward guide to entering the UK and EU: choosing markets, mapping compliance, calculating landed costs and getting the first orders out.</description><guid>https://waymarkbrands.com/blog/how-to-expand-your-brand-into-europe/</guid><pubDate>Mon, 19 Oct 2026 00:00:00 +0000</pubDate></item><item><title>Three fulfilment models for European expansion</title><link>https://waymarkbrands.com/blog/three-fulfilment-models-for-european-expansion/</link><description>Direct shipping, consolidated direct injection or local stock? How to compare cost, complexity and customer experience for D2C and B2B orders.</description><guid>https://waymarkbrands.com/blog/three-fulfilment-models-for-european-expansion/</guid><pubDate>Sun, 18 Oct 2026 00:00:00 +0000</pubDate></item><item><title>EU VAT, OSS and IOSS: what international brands need to know</title><link>https://waymarkbrands.com/blog/eu-vat-oss-and-ioss-explained/</link><description>Understand the difference between VAT registrations, One Stop Shop and Import One Stop Shop before choosing your EU sales and fulfilment model.</description><guid>https://waymarkbrands.com/blog/eu-vat-oss-and-ioss-explained/</guid><pubDate>Sat, 17 Oct 2026 00:00:00 +0000</pubDate></item><item><title>Can one warehouse serve both the UK and EU?</title><link>https://waymarkbrands.com/blog/one-warehouse-for-uk-and-eu/</link><description>Compare Great Britain, mainland Europe and Northern Ireland as fulfilment locations for a brand selling into both markets.</description><guid>https://waymarkbrands.com/blog/one-warehouse-for-uk-and-eu/</guid><pubDate>Fri, 16 Oct 2026 00:00:00 +0000</pubDate></item><item><title>EU product compliance: a checklist for brands entering Europe</title><link>https://waymarkbrands.com/blog/eu-product-compliance-checklist-for-brands/</link><description>What to check before selling physical products in the EU, from product safety and responsible persons to packaging EPR and online listings.</description><guid>https://waymarkbrands.com/blog/eu-product-compliance-checklist-for-brands/</guid><pubDate>Thu, 15 Oct 2026 00:00:00 +0000</pubDate></item><item><title>The EU 14-day right of withdrawal: what online brands must prepare</title><link>https://waymarkbrands.com/blog/eu-right-of-withdrawal-for-online-brands/</link><description>Understand the EU cooling-off period, return shipping, refund timing and the online withdrawal function required for covered distance sales.</description><guid>https://waymarkbrands.com/blog/eu-right-of-withdrawal-for-online-brands/</guid><pubDate>Wed, 14 Oct 2026 00:00:00 +0000</pubDate></item><item><title>Your first European wholesale stockists: think beyond the distributor list</title><link>https://waymarkbrands.com/blog/finding-your-first-european-wholesale-stockists/</link><description>A practical wholesale launch approach: select suitable retailers, simplify first orders and make local replenishment easier.</description><guid>https://waymarkbrands.com/blog/finding-your-first-european-wholesale-stockists/</guid><pubDate>Tue, 13 Oct 2026 00:00:00 +0000</pubDate></item></channel></rss>