WAYMARK.
WAYMARK / FIELD NOTESEXPANSION, EXPLAINED.

THINK BIG.
MOVE SMART.

Notes on taking brands into new markets. The practical side of customs, distribution, compliance and everything between.

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THE LIBRARY / 07 ARTICLES

ALL INSIGHTS.

GETTING STARTED

How to expand your brand into Europe: the practical starting point

A straightforward guide to entering the UK and EU: choosing markets, mapping compliance, calculating landed costs and getting the first orders out.

19 October 20264 MIN READ
FULFILMENT

Three fulfilment models for European expansion

Direct shipping, consolidated direct injection or local stock? How to compare cost, complexity and customer experience for D2C and B2B orders.

18 October 20264 MIN READ
TAX & CUSTOMS

EU VAT, OSS and IOSS: what international brands need to know

Understand the difference between VAT registrations, One Stop Shop and Import One Stop Shop before choosing your EU sales and fulfilment model.

17 October 20263 MIN READ
FULFILMENT

Can one warehouse serve both the UK and EU?

Compare Great Britain, mainland Europe and Northern Ireland as fulfilment locations for a brand selling into both markets.

16 October 20263 MIN READ
COMPLIANCE

EU product compliance: a checklist for brands entering Europe

What to check before selling physical products in the EU, from product safety and responsible persons to packaging EPR and online listings.

15 October 20263 MIN READ
COMPLIANCE

The EU 14-day right of withdrawal: what online brands must prepare

Understand the EU cooling-off period, return shipping, refund timing and the online withdrawal function required for covered distance sales.

14 October 20263 MIN READ
DISTRIBUTION & GROWTH

Your first European wholesale stockists: think beyond the distributor list

A practical wholesale launch approach: select suitable retailers, simplify first orders and make local replenishment easier.

13 October 20263 MIN READ
THE NEXT MARKET /

GOING SOMEWHERE?

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